The creative process begins with a brief, supplied by sales or account managers, then passing that onto the Retail Display Creative Team.

For new or concept units, the Structural Design and 3D Visualisation teams collaborate to bring ideas to life. Structural ensures the concept is practical, buildable, and is in line with our sustainability goals, while 3D adds visual flair. The customer reviews and approves structural and visual changes during amendment rounds, ensuring their vision aligns with the design. Once signed off, the unit is prepped, artwork housed, and it’s ready for print.

For reworked units, the Structural team verifies that dimensions and tolerances suit the new product specifications. If needed, the 3D team creates updated visuals for the customer’s approval. The Artworking team ensures every detail is pixel-perfect and ready for production. Whether it’s a tweak or a full overhaul, the same level of care and attention goes into every stage.

At any point in the process, sample units can be produced to ensure we’re on the right track. This allows for real-world checks and adjustments, providing peace of mind to the customer and keeping quality at the forefront. By combining expertise with flexibility, the retail display creative team ensures every project meets expectations, delivering outstanding POS solutions for any brief.