THERE’S SO MUCH MORE
Not every campaign fits neatly into one product category. P&D creates a wide range of bespoke retail point-of-sale displays, from compact counter units and aisle features to large front-of-store installations and complete campaign kits.
The format, materials, print, finishes and construction are developed around the product, retail environment and campaign objective. If the idea does not match an off-the-shelf description, that is often exactly where a bespoke approach is most useful.
Retail formats developed around the campaign
Counter display units (CDUs), display boxes and other compact formats can bring products and campaign messaging together where space is limited.
Standees, pop-up totems, dump bins, aisle fins and floor graphics can introduce a promotion, direct attention and create visibility in store.
Arches, gondola ends, complete POS kits and Front of Store installations can combine several elements into a coordinated retail presence.
These are starting points rather than a fixed catalogue. P&D welcomes enquiries across the full range and can develop other formats around a suitable brief.
What does Front of Store mean?
Front of Store describes promotional displays and installations positioned within the customer-facing area at the front of a retail location. This can include the entrance zone or another prominent space used to introduce a campaign as shoppers arrive.
A Front of Store installation may involve one display or a coordinated group of printed and structural elements. P&D develops the design around the available space, retailer requirements, products, installation route and intended shopper experience.
Materials, print and finishing without a fixed formula
The correct production route depends on what the display needs to achieve. P&D selects materials, print processes, finishes and construction methods around the project brief rather than restricting a bespoke idea to one standard specification.
Product weight, handling, location, campaign duration, visual effect and retailer requirements can all influence the final design. End-of-life guidance should therefore reflect the actual materials used, with mixed components separated into the appropriate recycling or recovery streams where necessary.
Developed and produced without external production partners
P&D does not rely on external production partners for the listed retail display formats. This allows the creative idea, structural development, print, finishing and production requirements to be considered as parts of one coordinated project.
The project can begin with a defined specification or an early concept that needs development. P&D can provide 3D visuals and sampling where required before the approved solution moves into production.
From concept to the retail floor
- Review the products, retail space and campaign objective.
- Develop the creative and structural concept.
- Produce 3D visuals and samples where required.
- Print, finish and manufacture the approved display.
- Co-pack products or assemble campaign kits.
- Deliver to one or multiple locations.
- Install the finished POS where the brief requires it.
The appropriate stages are selected around the project rather than imposed as a fixed package.
What P&D needs for a bespoke retail POS brief
To begin developing the right solution, it is useful to provide:
- the campaign objective and intended retail environment;
- the products, dimensions, individual weights and required quantities;
- the available footprint, height and location restrictions;
- retailer or store guidelines;
- the formats already being considered, if any;
- the intended shopper interaction or viewing distance;
- brand guidelines, artwork and required campaign messaging;
- any preferred materials, print effects or finishes;
- whether 3D visuals or physical samples are required;
- packing, co-packing or complete-kit requirements;
- delivery locations and installation requirements;
- campaign quantities and the required in-store date; and
- any end-of-life objectives that should inform the material specification.
P&D can then recommend and develop the combination of formats, materials and services suited to the complete brief.
Bespoke retail POS questions
What types of bespoke retail POS can P&D produce?
P&D welcomes enquiries for standees, pop-up totems, CDUs, dump bins, aisle fins, floor graphics, arches, gondola ends, display boxes, complete POS kits, Front of Store installations and other brief-specific formats.
What is a Front of Store installation?
It is a promotional display or coordinated installation positioned in a prominent customer-facing area at the front of a retail location. P&D develops it around the available space, retailer requirements, products and campaign objective.
Can P&D develop an idea that does not match a standard display format?
Yes. This page is specifically for retail POS that may not fit a single standard category. P&D can review the objective, product and location, then develop a suitable structural and creative response.
Which materials, print processes and finishes are available?
They are selected around the client and project brief. The intended appearance, product, handling, location and practical requirements determine the most suitable combination rather than a fixed material or finishing list.
Are these displays produced by external partners?
No external production partners are used for the listed formats. P&D coordinates the creative, structural, print, finishing and production requirements as one project.
Can P&D manage the complete campaign route?
Yes. The service can include concept development, 3D visuals, sampling, production, co-packing, complete campaign kits, delivery to multiple locations and installation. The required stages are agreed around the brief.